Workshop: Communicating Plant-Based Diets

Dr. Michael Shank, communications director for the Carbon Neutral Cities Alliance, and Julia Peek, communications director for the Urban Sustainability Directors Network, lead workshop participants through a training on messaging plant-based diets. The webinar relies on World Resources Institute’s behavioral science data and surveys of the food industry. Check out WRI’s “Playbook for Guiding Diners Towards Plant-Rich Dishes in Food Service” here https://www.wri.org/publication/playbook-guiding-diners-toward-plant-rich-dishes-food-service and WRI’s “It’s All in a Name: How to Boost the Sales of Plant-Based Menu Items” here: https://www.wri.org/news/its-all-name-how-boost-sales-plant-based-menu-items