Building Public and Political Will For Climate Action

Dr. Michael Shank, head of communications at the UN Sustainable Development Solutions Network and professor at NYU’s Center for Global Affairs, discusses 1) effective messages, frames, and campaigns for communicating climate and environmental policy; 2) an overview of what resonates with the public when it comes to climate policy; 3) what climate and environmental policies are the easiest to implement at the local level; and 4) what climate communications approaches local leaders should pursue. Video courtesy of Run For Something.