Michael Shank, PhD, Head of Communications for the UN Sustainable Development Solutions Network and Adjunct Professor at NYU’s Center for Global Affairs, discusses for the SDG Academy the key ingredients of effective messaging around sustainability, sustainable development and the UN’s sustainable development goals. Shank walks through how to best use messengers, messages, mainstream media, moments in the news cycle, social media memes, meetups with reporters and the “me” required in any creative press event. Audio courtesy of The SDG Academy. Recorded Oct 2016.
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