12 Principles for Climate-Centric Behavior Change Communications

Dr. Michael Shank delivers the keynote at Sustainable Cleveland’s 2019 Summit on the 12 principles for behavior change communications. Dr. Shank is the communications director for the Carbon Neutral Cities Alliance and a professor of sustainable development at NYU’s Center for Global Affairs. The entire conference video is available here. The City of Cleveland’s sustainability work is available here. And the full article on the 12 behavior change principles and how they apply to climate action and climate advocacy is available here.